April 28, 2009

What is YOUR "Learning Curve"?

Americans are trying to understand the nation's energy needs, especially the availability of alternative/renewable energy. But a new report from Planet Forward is not reassuring by finding that half of those surveyed could not identify one renewable energy source, and 4 out of 10 could not name a fossil fuel. Duh! Who are these folks?

Public Agenda's first Energy Learning Curve ™ report, in partnership with Planet Forward and produced by George Washington University, identified four broad clusters of public opinion based on folks' attitudes, values and knowledge; the Anxious (40 percent), the Greens (24 percent), the Disengaged (19 percent) and the Climate Change Doubters (17 percent). The steep learning curve required for all four groups poses challenges for policymakers.

If you're reading this blog, I'll assume you're not included in the last two clusters. But we need to engage the 36 percent who are not buying into the need to do something soon.

What can YOU do? Check out the above report and comment below.